When New York Golf Club, one of six competitors in the high-tech Tomorrow’s Golf League, needed a logo, there was an interesting problem: building a brand that could rival teams like the Yankees or the Jets in New Yorkers’ hearts and minds. Drawing on golf terminology and NY state symbols to create a simple, compelling fusion. The New York state bird became the “birdie” you’d circle on your scorecard – and a classic piece of golf lingo became a logo the entire state could rally behind.